After Prada 'sandal scandal', Indian brands tap heritage pride to boost sales | TheStarTV.com

After Prada 'sandal scandal', Indian brands tap heritage pride to boost sales

Published on 3 Jul 2025 4:48:40 PM

Indian footwear sellers and artisans are tapping into nationalist pride stoked by the Prada 'sandal scandal' in a bid to boost sales of ethnic slippers with history dating back to the 12th century, raising hopes of reviving a struggling craft.

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news, thestartv, the star, sandal, scandal, kohlapuri, india, artisan, craft, footwear, prada, sales, ethnic slippers

Indian footwear sellers and artisans are tapping into nationalist pride stoked by the Prada 'sandal scandal' in a bid to boost sales of ethnic slippers with history dating back to the 12th century, raising hopes of reviving a struggling craft.

WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline

Keywords:
news, thestartv, the star, sandal, scandal, kohlapuri, india, artisan, craft, footwear, prada, sales, ethnic slippers

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