'Barbie-core' may be your next class in marketing | TheStarTV.com

'Barbie-core' may be your next class in marketing

Published on 25 Jul 2023 2:17:44 PM

A slick marketing and promotional campaign from toymaker Mattel and movie studio Warner Bros has helped the hotly-anticipated "Barbie" movie open to a record-breaking weekend at the box office with $162 million in ticket sales - and analysts say could be taught to future marketing students.

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Keywords
Barbie, hollywood, mattel, toys, pink, marketing, marketing technique, barbiecore, promotional campaign, box office, movies, warner bros

A slick marketing and promotional campaign from toymaker Mattel and movie studio Warner Bros has helped the hotly-anticipated "Barbie" movie open to a record-breaking weekend at the box office with $162 million in ticket sales - and analysts say could be taught to future marketing students.

WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline

Keywords:
Barbie, hollywood, mattel, toys, pink, marketing, marketing technique, barbiecore, promotional campaign, box office, movies, warner bros

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