Election merchandise production hits full throttle as India prepares to vote

Published on 8 Apr 2024 4:13:27 PM

Weeks before India heads into a two-month-long election with nearly a billion voters, political party merchandise and flag makers are expanding operations and working overtime to meet a surge in demand.

With the first voting day of the seven-phase election on April 19 nearing, garment makers are temporarily converting factories where they usually make saris into production hubs for election flags and banners.

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