PR practitioners need to adopt ethical communication to build trust, says Fahmi

Published on 16 Jul 2024 5:59:45 PM

Public relations (PR) practitioners are advised to adopt ethical communication in order to build trust, foster relationships with diverse stakeholders, and shape a better future for the industry and society.

Communications Minister Fahmi Fadzil said that in an age where misinformation and fake news proliferate, commitment to ethical standards is more essential than ever.

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